The Inspired Insider

Weekly Wednesday | 01/10 - 01/16

“What You Lack In Talent Can Be Made Up With Desire, Hustle And Giving 110% All The Time.” 
– Don Zimmer

Space transformation without limitation.


News of the Day





Inspired Podcast Raffle Entries:
For the month of January when you join the Podcast live you will be entered into a raffle for some great prizes! 
Winner will be announced during the first week in February - join us every Tuesday at 4 pm EST!!!!


Penmarc Phone Tree

Employee Spotlight of The Week!

Austin Market Installer

“Thank you so much for always going above and beyond the call of duty. 
You exhibit our Core Values each and every day! We are so glad you are a part of our team!”    

Inspired Call Summary




Press Play

Inspired Call: Field Training 2021
Hello everyone and welcome to this week’s Inspired Podcast.  
We know that the vast majority of the Penmarc installer fleet has been doing this job well before we came into the picture; however, throughout 2021 we will focus on training in all aspects of the business.  
This week I’ll be talking about field training and how even the most experienced installer can benefit from brushing up on their installation skill set, or learning a new skill.
Bushing up on installer skill set:
  • Not every install goes as planned. You may encounter situations you haven’t seen before such as tricky wall type – plaster, brick, or concrete. These wall finishes are challenges for demo and repair as well as installing tracks.  Rather than struggling through it or worse having to leave the job incomplete, reach out to your Market Manager and ask about training.
  • Speaking of demo and repair, this is another area where you can really up to your overall game. There are many tips and tricks to installing an existing closet system with minimal damage. And if you feel like you’re just getting by with your patch and painting abilities, let us know and we can help you improve these skills.
Cruxos is another area you can find efficiencies. If you find yourself unsure how to answer tasks or struggle to navigate Cruxos overall, we hold training courses every month that you may join. The courses are a great platform to ask your burning Cruxos question and give feedback about your Cruxos experience with the experts in the room (or Zoom 😊).
Learning a new skill:
  • Generally, elfa is easy to install. That’s why 99% of our installers are capable of doing elfa jobs. It also means that we are distributing elfa work to everyone. So if you want to build your income potential we suggest learning to install Avera and Laren systems as well.
  • Measures and ISVs – You do not have to be an expert with Avera or Laren to conduct most ISVs, and this is a skill we can teach any one of you. In fact, most of you who are experienced with Avera and Laren install could use a little brush up on accurately conducting ISVs.
  • The act of installing isn’t the only skill you need in this job; there are many others, namely Customer Service Skills. The good news is customer service is teachable and improving your customer interactions helps with all other aspects of the installation process.
It boils down to this; increasing your skill set in all of these areas means more money in your pocket. Not only will you be able to complete jobs faster, but you can potentially see a healthy increase in your job load as well.
For the majority of you, installing is your primary job and if this is the career path you’ve chosen, or even if it is a stepping stone for what’s next in your career, self-improvement is creating a more fruitful journey.
The Market Managers and I have been putting effort into developing training and resource guides that we hope to distribute this summer. However, training is an ongoing process, and you need not wait for documents in order to get started.  Reach out to your Market Manager or me today to discuss any training you may be interested in.
Housekeeping Topics:
  • The new phone options are now live! Please listen as our options have changed 😊 Now when you call Penmarc Press 2 you will then her options to be connected to either a (1) coordinator, the (2) B2B team, or someone from the (2) Laren and Avera team. You can also press 3 at the beginning of the call to reach other departments such as technology, human resources, or payroll.  The full phone tree will be posted in the email recap tomorrow.
  • We have updated hours in our Coordinating Office to better support our West Cost Installers. The coordinator hours are:
Monday – Friday: 7 am – 9 pm (Eastern)
Saturday: 8 am – 9 pm (Eastern)
Sunday: 8 am – 5 pm (Eastern)
  • Submit your questions for next week's Inspired call!



Inspired Call Questions:
We want to hear from you!! If you have any questions that you would like to be answered and discussed during our Inspired Call each week please email those to
Join us next Tuesday at 4 PM EST

Dial-in: +1 646 876 9923 
US Conference ID: 568 448 1426
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Measurement and ISV



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Happy Workiversary to:


Week 01/10 - 01/16
Jan 16 - Maria Lucero Boada, 1 Yr



Happy Birthday to:


Week 01/10 - 01/16
Jan 13 - Shana Burns
Jan 14 - Steven King


Jan 16 - Brandon Wester




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